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Skagen Denmark
Skagen Denmark is the name given to a brand, initially of watches produced by ''Skagen Designs Ltd.'' (currently a subsidiary of Fossil), that has grown into being a wider American contemporary accessories brand based on Danish design. As of spring 2015, its product lines include its signature founding line of watches, and further lines of handbags, jewelry, and other durable personal goods. Named for Skagen, a Jutland peninsula and Denmark's northernmost town, ''Skagen Designs Ltd.'s'' stated corporate aim was to present honest, simple, purposeful designs and thus share Danish ideals globally. ''Skagen Designs Ltd.'' was purchased in 2012 by Fossil, for stock and cash in transaction totaling approximately US $237M, and it continues to operate as a wholly owned subsidiary under its parent, continuing the traditional brand name ''Skagen Denmark''. Starting first in New York, then in Lake Tahoe and Reno, Nevada, ''Skagen Designs Ltd.'' operations are currently overseen from Richardson, Texas, near Dallas, in the United States.
==Company structure and locations==
As of its acquisition by Fossil Inc. on April 2, 2012, ''Skagen Designs, Ltd.'' operates as a wholly owned subsidiary of Fossil, listing, as of May 1, 2015, Charlotte Jorst as Co-founder and President, Henrik Jorst
as Co-Founder, and Steen Albrechtslund as Group Managing Director.〔Bloomberg, 2015, "Company Overview, Textiles, Apparel and Luxury Good: Skagen Designs, Ltd.," ''BloombergBusiness'' (online), May 1, 2015, see (), accessed 1 May 2015.〕〔Anon., 2015, "Wholly Owned Subsidiary," ''Investopedia'' (online), see (), accessed 1 May 2015.〕
The company began in the home of its co-founders in New York, moving first to Lake Tahoe, then Reno, Nevada.〔Svend Hollensen, 2008, "Case Study II.2, Skagen Designs: Becoming an International Player in Designed Watches," in ''Essentials of Global Marketing,'' Upper Saddle River, NJ:Pearson/Prentice Hall, pp. 192-195, ISBN 0273717847, see () and (), accessed 1 May 2015.〕〔 Its current operations under Fossil are overseen from Richardson, Texas, near Dallas, in the United States. As of May 2015, the company is reported to have additional U.S. offices, as well as ones in Denmark and Hong Kong, and concept stores in Japan (Tokyo, Osaka, and Nagoya) and Taiwan (Taipei).〔
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